"Hey Hey, My My (Into the Black)" is a song written by Neil Young. Combined with its acoustic counterpart → My My, Hey Hey (Out of the Blue), it bookends Young's successful 1979 album «Rust Never Sleeps».
Inspired by electropunk group Devo, the rise of punk and what Young viewed as his own growing irrelevance, the song significantly revitalized Young's career at the time, and today crosses generations, inspiring admirers from punk to grunge.
The song is about the alternatives of continuing to produce similar music ("to rust" or – in "My My, Hey Hey (Out of the Blue)" – "to fade away") or to burn out.
A line from the acoustic version of the song, "it's better to burn out than to fade away," became infamous after being quoted in → Nirvana frontman Kurt Cobain's suicide note. Young later said that he was so shaken that he dedicated his 1994 album Sleeps with Angels to Cobain.
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